Russians have started paying more attention to the health of their skin: demand for skin care products in grocery delivery services has almost tripled since the beginning of 2023. This was reported to RB.RU in the Ozon Fresh press service.
Now the leaders in demand for Ozon Fresh are pharmacy cosmetic brands. Most often, users are interested in La Roche-Posay, Aravia and Vichy products from the luxury category. The Nivea and Black Pearl brands are also in the lead.
In the top sellers are multifunctional moisturizers that cover several needs at once, for example, moisturizing, nourishing, restoring and cleaning. In this category, the demand for serums, scrubs and hot springs has also increased.
At the same time, users increasingly prefer more expensive products. They began to order Russian brands more often: The Act, Geltek and Synergetic.
The report notes that Russian brands are growing in the category faster than imported products. This trend may be related to higher product quality and a wide range of national brand products.
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.