In a study published in the scientific journal Public Library of Science One (PLOS ONE), researchers claim: Films ‘remade’ with artificial intelligence (AI) confuse people and create false memories. In some of these cases, people even thought the AI ​​versions were better than the original movies.

Research used AI systems to create deep fake images from images, audio and video. Despite this, the researchers did not create complete content, they used deep fake technology to replace one person’s face or voice with another.

According to scientists, the essence of the study is to show that current technology is already capable of distorting human memory.. Sure, better technology can improve this phenomenon, but they believe it’s possible to do this much more effectively “non-technically”.

“While deep frauds are a major concern for many reasons, including non-consensual pornography and bullying, current work shows that they are not the only ones that are powerful at distorting our memories of the past. While deepfakes cause people to form false memories at a fairly high rate, the same effects can be found in plain text. using it.”

Artificial intelligence and fake memories

A research team from University College Cork and the Science Foundation Ireland Software Research Center in Ireland recruited 436 participants with an average age of 25; 35% of them have completed their undergraduate or graduate education. Participants had to watch and explain their opinions about real movies and deepfake versions.

The study points to what scientists have observed. Average 49% false memory rate in reports. In some cases, participants remembered that the fake adaptation was better than the original movie.

“In essence, this study shows that we don’t need technical advances to impair memory, we can do it very easily and effectively in non-technical ways,” the researchers wrote.

Currently, deepfake technologies are seen as a danger to humanity as experts fear they will be used for political reasons. Currently, deepfake is already used to create pornographic content for YouTube with faces and entertainment videos of famous artists.

It’s not surprising that in the United States, screenwriters are on strike and even actors are considering joining the movement. They are fighting for better regulation of AI tools to create a safer environment for all artists in the industry.

Did you like the content? So, here on TecMundo, follow the latest news about artificial intelligence and enjoy reading Deepfake: The increasingly common and dangerous application of manipulating images.

Source: Tec Mundo

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I'm Blaine Morgan, an experienced journalist and writer with over 8 years of experience in the tech industry. My expertise lies in writing about technology news and trends, covering everything from cutting-edge gadgets to emerging software developments. I've written for several leading publications including Gadget Onus where I am an author.

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