Instagram Threads plummeted: there are almost no active users left on the social network

The success of Instagram Threads, a social network owned by Meta and created as an alternative to Twitter, was short-lived. According to the analytical portal Similar web, the number of active users of the platform has decreased significantly over the past month. Now, since August 7 last year, Android has only 10.3 million daily active users.

This implies decrease in the number of active users per day by almost 80% since July 7 last year, when the platform had only 49.3 million daily active users. Recall that in mid-June, Meta celebrated a record by reaching 100 million users in just five days since the launch of the application.

In any case, the decline in success of Instagram Threads is not unexpected. The social network has been losing users since July, when the company reported a drop of more than half in the number of users. Regardless, Mark Zuckerberg, CEO of Meta, stressed that this loss is something “normal” in the new social network. He admitted, yes, that although user retention was higher than expected, it was not ideal.

Meta tries to keep users on Instagram Threads

At the moment and as it turned out ReutersMeta is working on ways make it so that the few users who continue to use Instagram Threads continue to work in the application. The company plans to do this with new features in particular, which can also act as a bait for other users. Among them is the desktop version or the new search option.

They also plan to make small improvements to the features already available on Instagram Threads with the same goal: user retention. One of them is to make sure that people browsing the app can see important topics.

It’s too early to tell if these changes will help prevent the loss of Instagram Threads users. However, there is no doubt that The success of the application is due to temporary changes that Elon Musk makes to Twitter.. Basically, the one that only allowed you to see a limited number of tweets. They, we repeat, the possible changes angered many Internet users. But they were not decisive in order to permanently abandon the application in search of other alternatives.