The move is seen as a way to get users to use the TikTok Shop to purchase items they see in the app.
The document revealed that TikTok Shop may have lost more than $500 million in the US this year. Banning external links will prevent creators from advertising products available in Amazon stores.
If someone buys a product listed on a phenomenon’s Amazon page, the content creator earns a small commission. With the proposed changes, they will no longer be able to do this.
Although the exact date of the ban is unknown, once the ban takes effect, TikTok users will only be able to purchase products advertised by the creators through the internal store.
Note that some TikTok Shop links allow users to purchase products directly from the video.
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