Yobidoyobi, a sushi and roll delivery network, has placed miniature copies of its restaurants in small Russian towns. The brand promises to give a franchise to those who find mini-restaurants in their city, Yobidoyobi said in a report.
In different cities of Russia, miniature buildings appeared – exact copies of the branches of the Yobidoyobi network. The puppet buildings are made the size of a book.
Inside the restaurants, the interior design of Yobidoyobi was completely recreated: colours, furniture and corporate logo. There are even branded bags and sticks on the tables and at the reception desk, and little rolls in the boxes.
Small restaurants were set up in Solikamsk, Orsk, Kislovodsk, Syzran, Orekhovo-Zuevo and Gatchina. Now they are on the streets of cities in a variety of places. There are 6 such houses in total, one in each city.
The company explained that the campaign was timed to coincide with the launch of a new Yobidoyobi-light franchise format for small towns with a population of up to 250,000. The brand believes that the replica mini-restaurants will show all the advantages of this format: franchisees need a reduced space, less equipment and a minimal initial investment.
“Yobidoyobi” operates on a franchise basis. Currently the network has more than 80 partners in 159 cities of Russia.
Author:
anastasia marina
Source: RB
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