Samsung doubles its bet on giant TVs in Brazil with new 98′ QLED and 77′ OLED

After launching its first 110-inch MicroLED TV in Brazil for a modest R$1 million price, Samsung has doubled down on its claim in the giant TV segment for those with ample space at home. What’s new is the release of two models larger than those previously available in the main families of premium television sets in the country. QLED Q80C and OLED S90C.

The new phones come in 98-inch and 77-inch sizes, respectively, and are currently available for pre-order, which gives some advantages. The brand’s idea is to create a segment it calls “Big Screen TVs” designed to appeal to the higher-end consumer market, which is often interested in extreme sports abroad. mainstream and willing to invest in larger devices to enjoy more immersive content.

Until then, the brand’s OLED family had only offered 55 or 65-inch options in the country, aimed at attracting consumers who wanted to combine the deepest black tones with the colors and brightness of the South Korean brand’s quantum dot technology. On the other hand, the QLED series not only has larger size, but also wins the update for the Q80C series; so far the QLED Q80B were the manufacturer’s offerings for Brazil in this family.

Pre-sale bonuses and pricing

The pre-sale of the two new devices will begin this Tuesday (5) and is expected to last approximately four weeks. The person who buys the new 77-inch OLED S90C during this period also takes the Soundbar Q930C home, which further enhances the audio experience. The pre-order bonus for the 98-inch QLED Q80C is the 55-inch The Serif, one of Samsung’s lifestyle TV sets.

To make the purchase, it is first necessary to schedule a free preliminary visit by a technician from the manufacturer who will check the delivery conditions and find out if the customer will need to hire an elevator to reach the location of the device. Making the purchase from Samsung’s official website, The brand offers free installation along with the right to support those who want to place the device on the wall..

As for the prices, the 77-inch OLED S90C costs BRL 23,999, while the 98-inch QLED Q80C costs BRL 39,999. Customers who pre-register on Samsung’s website before the launch event will have access to a coupon that guarantees a 5% discount on these amounts.