Wildberries sellers created a petition addressed to the marketplace’s CEO, Tatyana Bakalchuk, demanding that search advertising be returned to the site. Since August 17, Wildberries began gradually switching to automated advertising campaigns, which sellers say significantly affects their business and profits.
A petition appeared on the Change.org portal on behalf of Wildberries seller Vyacheslav Malykh, addressed to the general director of the marketplace, Tatyana Bakalchuk, demanding the return of search advertising to the site.
The description of the petition states that since August 17, Wildberries began to gradually abandon manual advertising campaigns and move to automatic ones (ARC), as well as abandoning effective advertising in the “Search” section.
“Why eliminate WB’s most effective promotional tool? It was not explained to us, the sellers, they were simply presented with a fact. “Wildberries, as a company, will probably earn more from advertising and we will spend more,” its author wrote in the petition.
According to Malykh, the loss of a promotional tool will be a “death blow” for many sellers, especially those who use credit funds to purchase products.
The petition also claims that the new ARC format is “crude and ineffective.” Sellers will have to spend more money on promotion and the investment may not pay off, according to the petition.
At the time of publication, the petition had 2,302 signatures.
RB.RU requested comments from the Wildberries press service, but they decided not to comment on this incident.
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Starting August 17, Wildberries began reducing the number of spots for advertising campaigns in “Search,” “Catalog,” and “Search + Catalog” by one position per day.
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