TikTok Shop: Amazon and Shein rival online store opens in the US

Social network TikTok presented a new part of the platform in the USA this Tuesday (12). And TikTokShop, an e-commerce tab that allows the user to search, buy and sell products from different categories Without leaving the application.

The feature was in testing a few months ago and is developer ByteDance’s answer to already popular services like Amazon and giants like Shein.

The resource is already live in the country and includes items across fashion, makeup, lifestyle, food and other industries. It’s been like this for years someone The company’s main sources of revenue in China and at least for now There are no plans to launch something similar in Brazil.

Purchase via TikTok Shop

Items can be sold when visible videos posted on profiles or during live broadcasts. All you have to do is click on the button related to the product and make your purchase.

Also, a The entire section devoted to the presented catalog The platform includes recommendations on what to buy and a virtual shopping cart.

All payments are made by a third-party supplier that the platform has contracted with, and the only currency currently accepted is the dollar. On the other hand, the company also supports the use of various e-commerce tools that manage such digital stores and take care of steps such as after-sales and delivery.

Transaction data is stored in the United States in accordance with local privacy and information protection laws. In Europe, the project was abandoned after a series of bureaucratic difficulties involving users’ privacy.

Popular content creators now have a new partnership and affiliate programmonetize posts based on sales commission when they appear with their own products or products from partner stores.

TikTok Shop will also be promoted through ads on the social network and from interested influencers.