The former managers of Dalli and Dentsu launched the production of pet treats in Russia. The Woofa brand will expand to ten positions by the end of the year and in the future the company plans to produce wet and dry food for dogs and cats.
The former managers of the Dalli courier service and the Dentsu advertising company began producing pet treats under the Woofa brand in Russia. This was reported by a representative of the company.
Currently, the assortment is represented by three positions, by the end of the year they plan to expand it to ten positions, and in the future launch the production of wet and dry food for dogs and cats.
“The company’s ambition is to occupy up to 15% of the Russian market for dog treats and 10% for cats in a year and a half, estimating the market capacity at 10-12 billion rubles per year,” the company said. it’s a statement.
Production is located in Krasnogorsk, Moscow region. The project is developed with the Woofa founders’ own investments.
Olga Dreval worked at Dalli as a commercial director, Svetlana Zamyatina worked in the Russian department of the international company Dentsu.
Author:
Kirill Bilyk
Source: RB
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