The main mission of the newly created organization is to support the legal import and sale of video games, as well as to inform consumers about age restrictions and the content of games.
One of the factors that became a prerequisite for the establishment of the association is the increasing demand for video games in Russia.
According to the research, in 2023 Russians started playing video games 20% more often than the previous year. This confirms the importance of establishing a labeling and regulatory system in this field.
The association plans to provide recommendations regarding video games based on Russian legislation. This will allow distributors and retailers to provide accurate information about age restrictions, the presence of the Russian language in the game and other parameters important to the consumer.
With the increasing popularity of video games, the association has ambitious goals to develop and protect the industry. Its main focus is to provide consumers with convenient options to purchase legally imported products.
Source: Ferra
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