According to the analyst, few people believed in the success of this line, since in 2012-2013 Microsoft lost $ 900 million after the massive failure of the Surface RT tablet. But in 2018, the vendor earned about $ 5 billion from devices in this family, and then revenue from the sale of Surface devices only increased.
Despite all the ups and downs in the technology world, growth continued during the pandemic years and even until 2022. Revenues have increased by 22% in the last 4 years. Even greater growth was expected in 2023, but revenues actually fell 24% to $1.8 billion.
At the same time, the Microsoft report compares the decline in revenues in percentage terms with the last fiscal year, without directly stating the actual numbers. Revenues are calculated not from the net sales of Surface devices, but from the inclusion of peripherals.
The forecast for next year is also disappointing: the analyst believes that revenue will decline in 2024, by approximately the same 24%. Thus, Microsoft will return to 2016-2017 in terms of revenue.
Source: Ferra
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