Yandex will open a large offline store where the entire product line will be presented. The store will be located in the Chkalov shopping center on Zemlyanoy Val in Moscow. The main focus will be on gadgets that can be tested.
The store is planned to become a place where customers can get to know Yandex’s physical and virtual products. This project will require significant investment to create an impressive ambiance and provide store design that will attract customers.
Many products, from smart devices to accessories, can be exhibited in the Yandex store. It can also offer its own brands and partner brands. By opening an offline store, Yandex can show its customers how to use its products and technologies in their lives; this can be difficult to understand just by viewing the products online.
Such a store can become an interesting place for customers where they can not only see products but also try them in action. However, there is a risk that buyers may choose to order products for delivery to their home or pick-up point after inspecting them.
Source: Ferra
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