Booking service Bronevik, part of MTS Travel, has added an analytics tool for hoteliers. With its help they will be able to evaluate online sales according to the number of rooms, rates and target audience segments. A representative of the platform told RB.RU.
All information will be presented in the form of graphs – this is a “general report” with the main indicators of the hotel: number and depth of reservations, percentage of cancellations, number of nights, reservations by segments b2b, b2c, MTS Travel. , revenue.
Here you can also see data on average number of nights, average review score, and average review score. Hoteliers can choose the period for which they will load data: today, yesterday, week, month, quarter, year or set arbitrary dates. For more detailed analysis, owners can compare current sales figures with data from the previous 30 days or the same dates last year.
Later in the section there will be an impersonal MTS Big Data and a recommendation system to increase income. The final part of the analysis tool will be a recommendation system for hoteliers to increase their revenue.
- In 2022, MTS purchased the Bronevik hotel booking service. With their help, the operator develops a tourist business. After Booking ceased operations in Russia, Bronevik, founded in 2008, became one of the three leaders among hotel booking services in Russia. At the end of 2021, the company achieved revenue of 1.2 billion rubles with a net profit of 24.7 million rubles.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
