The X5 Group has decided to start testing the operation of small-format stores, writes Interfax in reference to the company’s director of strategy and business development, Vladimir Salakhutdinov. These outlets will operate under the “Okolo” sign.
According to the top manager, they will be points with an area of 90 to 150 square meters. meter.
“Of course, we are interested in finding a model to work with this segment. We have the X5 small business division, where we will test the franchise model for small stores,” Salakhutdinov noted.
He added that the start of the pilot project is planned for the coming months. This segment is estimated at 1.5-2 trillion rubles.
At the beginning of the year, X5 announced plans to more actively develop its Chizhik discount chain.
Author:
Natalia Gormaleva
Source: RB
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