Spotify gains hub to sell official artist merch

Spotify launched “Merch Hub” on Monday (16). A new area in the app where fans can find products from their favorite artists at a discount. T-shirts, hats, bags, mugs, pendants and vinyl records are some of the products available, offering a new way of making money for those who make a living from music.

Providing personalized suggestions based on the user’s listening habits, new Spotify section brings all products together in one place. Previously, it was necessary to visit profile by profile and check whether the artist had joined the service.

With the update, it is possible to find all the products offered for sale in the same region, regardless of the band, and the search becomes even easier. Only after selecting a specific item is the user redirected to the artist’s page to complete the purchase while checking out the new headquarters.

Merch available for sale on Spotify’s Merch Hub varies from artist to artist. For example, the official store of the band Arctic Monkeys offers t-shirts, hats, posters and keychains, as well as CDs, vinyls and even K7 cassettes. There are t-shirts of singer Taylor Swift, among other options. CDs, singles and t-shirts.

Where can I find the Spotify hub?

Possible Access the new Spotify sales section in “Products”, on the “Browse” page and also in the “Now Playing” section. It also appears on the pages of played artists, albums, EPs and singles, as long as the artist has products for sale on the platform.

In addition to the app, the new feature can also be accessed from the web version of the streaming service; Just go to the Merch Hub page using your preferred browser. It is worth noting that the feature may not be available to all users at this time.

The payment process takes place in the artist’s official store on the platform created by Shopify, which has been partnering with Spotify since 2021 to provide the e-commerce service.