Yandex.Plus topped the most popular subscriptions in the ecosystem. In the third quarter, 22.4% of Russians used it. The top three also included Sber Prime and MTS Premium.
According to research company Gfk, the most popular ecosystem subscription among Russians is Yandex.Plus. In the third quarter, 22.4% of respondents who participated in the Gfk study used it, that is, 1.8% more than in the second quarter.
In second place is Sber Prime with a 6% share, in third place is MTS Premium with 4.9%.
Subscriptions to the ecosystem are most often used by residents of Moscow and St. Petersburg (48% of the total number of respondents), as well as people aged 16-34.
Gfk conducted a study among 7.5 thousand respondents from different cities in Russia. The company’s sample included Yandex.Plus, Sber Prime, MTS Premium, Megafon Plus, Ozon Premium, Package, VK Combo, YouTube Premium and Tinkoff Pro.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
