Vkusville has a new format: greistor. It is a hybrid offline store combined with an online order collection area. This was reported by the retailer’s press service.
The new format will optimize the work of store employees and couriers. Shoppers will not have to interact with delivery drivers in supermarkets and salespeople will be able to dedicate more time and attention to customers.
The first hybrid store was opened in the city of Kovrov, Vladimir region. The area of the room at this point is 350 square meters. m2 of which 200 m2. m are allocated directly to the store, the rest of the territory is used as an area for the assembly and delivery of online orders, including products from the “Supermarket” section and products from the “Goryacha” service.
The new format is also designed for those regions where Vkusville dark stores do not yet exist. In Kovrov the company also opened the “Sgoryacha” gastronomic corner. Hot food is available to online shoppers in the Greystor delivery area in the catalogue.
The store also has a “No Packaging” section where you can buy products in your own packaging. All products presented by weight are 5% to 25% cheaper than packaged ones.
In 2023, Vkusville carried out a large-scale rebranding of the Goryacha service. The company has updated its visual style and positioning.
Author:
Natalia Gormaleva
Source: RB
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