MTS analyzed the Russian tablet market for ten months of 2023.
According to the operator, in the most growing category, tablets cost up to 10 thousand rubles. In total, 1.7 million tablets worth 35.6 billion rubles were sold in the country this year, which is 30% more in units and 24% in money in the same periods of 2022.
The average price of a device over the past year has decreased by 5% to 20.3 thousand rubles due to the search for glasses on tablets in the cheap segment.
Thus, sales of tablets up to 10 thousand rubles increased by 3% – this is the lowest growth among all price categories in 2023. Tablets from 10 to 20 thousand are in greatest demand. rubles, they occupy 39% of the market in units.
The following tablets are up to 10 thousand rubles (29%) and from 20 to 30 thousand rubles. rubles (16%).
TOP 5 popular brands in January-October 2022:
1. Samsung: 26%
2. Huawei: 16%
3. Private label brands: 14%
4. Apple: 9%
5. Xiaomi: 3%
TOP 5 popular brands in January-October 2023:
1. Huawei: 16%
2. Samsung: 15%
3. Private label brands: 14%
4. Apple: 12%
5. Xiaomi: 9%
Samsung lost its leadership to Huawei this year. Xiaomi showed the biggest growth.
Source: Iphones RU
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