YouTube continues to intensify the fight against the use of ad blockers. Currently, users are presented with a warning that stops the video from playing until the ad blocker is disabled. According to the Google platform, this is a “global effort.”
“Video playback will be blocked unless YouTube is whitelisted or your ad blocker is turned off,” the message displayed to users says. To: BorderYouTube communications manager Christopher Lawton stated: The goal is to encourage people to allow ads or try YouTube Premium.
YouTube’s confirmation that videos of those using ad blockers were being interrupted came in June. But at the time, Lawton described the situation as “a little global experiment.” With the current expansion, More users reported that they were blocked from viewing content on the site.
According to the platform’s communications manager, using ad blockers is a violation of YouTube’s terms of service. “Ads support a diverse ecosystem of creators around the world and allow billions of people to access their favorite content on YouTube,” he added.
30-second commercials that cannot be skipped in the television application in 2023 surprised viewers. On longer videos, you may notice interruptions every four minutes.
Anyone who does not want to be interrupted by ads should subscribe to YouTube Premium. Prices of plans increased in Brazil in August. The individual fee is R$ 24.90 per month or R$ 249 per year. The monthly fee for the family plan is R$ 41.90, and the monthly fee for the student plan is R$ 13.90.
Source: Tec Mundo
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