The US presidential election is just under a year away, but big tech companies are already working to prevent the spread of false information on their platforms. TargetFor example, will not allow the use of its generative artificial intelligence tools in political advertising.
This was confirmed by a representative of Mark Zuckerberg’s company. Reuters. Menlo Park officials have already updated several articles in their Help Center to reflect the decision. However, changes to the standards introduced by the company regarding advertising campaigns on Facebook and Instagram have not yet been applied.
It is also unclear when Meta’s ban on the use of generative AI in political advertising will go into effect. In any case, it is logical to think that an attempt will be made to implement this measure as soon as possible, given the important electoral process that will take place in 2024 in the United States.
Californians have gotten into some pretty hot water in the past due to advertising campaigns interfering with false information in previous presidential elections. For example, in 2019, more than 250 Meta (then Facebook) employees accused their top managers of not having a plan to check the accuracy of political advertising. And this was long before the generative AI craze hit the scene.
Meta will prevent the use of generative AI in political advertising
Once this meta-ban on generative AI goes into effect, the company will be brought in line with the strategy of other major tech companies. In Google’s case, its AI-powered advertising tools have a sort of word filter. This will prevent it from working if you try to create political related campaigns.
Other platforms, such as Snapchat and TikTok, have taken more drastic measures, banning political advertising entirely. And X (Twitter) chose a different path. Elon Musk’s people recently announced that they would allow this type of advertising again after banning it worldwide in 2019.
It’s worth noting that Meta’s idea isn’t just about preventing the creation of political ads using generative AI tools. In fact, the plan is much broader. Zuckerberg’s people intend to ban the use of this technology in any advertising campaign related to sensitive topics such as housing, employment, financial services, healthcare or pharmaceuticalsamong the others.
“We believe this approach will allow us to better understand the potential risks and create appropriate safeguards for the use of generative artificial intelligence in advertising related to potentially sensitive topics in regulated industries,” the Menlo Park team said.
Meta’s AI-powered generative advertising tools were announced in early October. The company says its goal is to “usher in a new era of creativity and maximize performance, personalization and performance” for advertisers.
The utilities available in principle solve fairly simple problems. For example, by expanding images beyond their original boundaries, creating a new background for the photo, or creating variations of the text to make it more attractive. Of course, nothing scandalous.
However, Concerns about its possible abuse in political advertising or other sensitive topics were not long in coming.. Zuckerberg’s team is betting that these AI-powered features will be available globally starting in 2024.
Source: Hiper Textual
I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.
