HE What’s up Plans to show ads to users in some parts of the app, such as the status area and channels. The statement was made by Will Cathcart, head of Meta’s messaging service, in an interview. Folha de S.Paulo Monday (6).
According to the manager, the company has been working on the possibility of implementing advertising on WhatsApp for some time, which confirms old rumors. However, for now there is no indication of when this will happen.. He also said that the exhibition will be limited to a few events on the platform.
The good news for those who do not want to be disturbed by ads while browsing the application is that The program’s inbox will not undergo any changes, meaning it will not continue to show ads. The same will be true for the “messaging experience,” according to Cathcart.
On the other hand, WhatsApp’s president explained: channels may start charging followers for subscriptionsis starting to offer exclusive content and other benefits to paying users. Meta did not provide additional details on how this would work.
“WhatsApp Country”
In addition to the ability to show advertising in some places on WhatsApp and confirm this the messenger will be released, the head of the application commented on the platform’s presence in the national market. According to the manager, the country has the third largest user base of the softwareIt fell behind India in first place and Indonesia in second place.
Although not the leader in this regard, Cathcart stated that Brazil, where the per capita usage rate is very high, is the country of WhatsApp. The country also stands out Region sending the most messages, record holder for sending voice messages and lost messages.
The manager said the following about the arrival of new resources: AI functions to help companies with customer service should be among the next additions in Brazil.
The chatbot, which targets medium and large-sized companies and solves basic queries, is one of them; transfers more complex problems to the human attendant.
Source: Tec Mundo
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