Revenue of the Doubleby coffee chain will increase by a third in 2024 and will exceed one billion rubles

“The revenue of the entire network this year will surely exceed one billion rubles,” Doubleby representatives said.

The coffee chain’s operating profit is expected to be 11%.

“For us, we classify coffee shops according to operating indicators as follows: an excellent establishment has an operating profit of 20%, a good establishment has an operating profit of 10% to 20%, and a mediocre establishment has an operating profit of 0 at 10%. “We did a conservative model and included 11%,” the company said.

The Doubleby group has already opened 60 cafes and its total revenue in 2023 amounted to 750 million rubles.

The company plans to begin paying dividends in the second half of 2025, distributing up to 95% of net profit to shareholders.

Doubleby will be developed under a passive franchise system. The amount of the global contribution per establishment within the framework of the project according to the “Classic” model will be 525 thousand rubles, and “Express” – 300 thousand rubles for five years.

Coffee chain Doubleby has been accepting applications as part of an investment round in the Zorko platform since November 5, a source familiar with the company’s investment presentation told RB.RU. Investors were offered shares of Doubleby Coffee House JSC. The company plans to raise 312.5 million rubles by placing 83.3 thousand shares at a price of 3,750 rubles. Once the placement and registration are completed, the shares will be available for trading through a broker.

The funds will be used to open new cafes. Most of the new points will open in Moscow. By the end of 2024, the first half of 2025, the company plans to open 15 to 20 classic coffee shops and 35 to 45 Express coffee shops, the source said.

Doubleby Coffee House JSC was registered in March 2024 to attract investments. In September, the Malina VC fund invested about 20 million rubles in the capital of the joint-stock company. Sergey Dashkov is also co-owner of the Doubleby group.

Venture fund Malina VC bought shares in the Doubleby coffee chain for 20 million rubles, the fund’s co-founder Anton Pronin told RB.RU in September. As part of the passive franchise, Doubleby planned to receive up to 350 million rubles for the development of a network of up to 120 points. Currently, the chain has 65 cafes in Moscow, Irkutsk and Makhachkala.

The financial model of the passive Doubleby franchise is designed until 2029, after which Malina VC intends to support parent company JSC Doubleby Capital with plans to conduct an initial public offering (IPO), Pronin said in September.