The Federal Antimonopoly Service opened a second case within a month for violation of the advertising law against Alfa Bank. This is indicated in the service message.
“In the loan announcement, information about the minimum rate of 4.5% was announced in large print. At the same time, the form and timing of the demonstration of explanatory footnotes with other conditions did not allow us to perceive the text in its entirety,” the FAS message explains.
Furthermore, the credit institution stated in its advertising that “Alfa Bank is the best mobile bank”, after which it explained in a footnote that this evaluation was based on the Markswebb version.
The FAS considered that Markswebb’s evaluation cannot be an objective basis for comparing the product with solutions from other banks. The service also cites the advertising law, which requires a company to include in a loan or credit advertisement all the conditions that determine the price of the product if it initially contains at least one of those conditions.
If Alfa-Bank is found to be at fault, the organization faces a fine.
Earlier this month, the Federal Antimonopoly Service drew attention to illegible footnotes in an advertisement for an Alfa Bank credit card. At the same time, the service mentioned the phrase “according to Markswebb” in the context of a statement about the best bank.
Author:
Natalia Gormaleva
Source: RB
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