The markets have summarized the results of the “11.11” sale. In three days, Ozon’s turnover exceeded 30 billion rubles, Yandex Market reported a multiple increase in turnover in most categories. The most popular “sale” categories were “household items,” “appliances,” and “electronics.”
Ozon and Yandex.Market talked about the results of the “11.11” sale.
During the three days (November 9-12) of the sale, Ozon’s turnover exceeded 30 billion rubles. On November 11 alone, 5.4 million Ozon orders were placed, 12 of which were Chery cars worth 1.99 million rubles.
In total, during the Ozon sale period, more than 68 million products were included, 2.5 times more than during the “11.11” period in 2022. More than half of the items on sale were offers from entrepreneurs regional.
In Yandex Market, the “11.11” sale lasted from November 7 to 12. During this period, the market audience increased 2.5 times year on year, sales volume increased 1.4 times, and the number of buyers increased 1.7 times.
In terms of the number of orders, the sales leaders on Yandex Market were tableware, power tools and everyday items from IKEA. The most popular sales categories were electronics, appliances and home goods.
Compared to sales in 2022, the turnover of almost all categories has almost doubled, notes Yandex Market.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
