Tinkoff will become an independent player in the advertising market and will sell it in a b2b2c format. A project based on Tinkoff Benefits was created for brands and large advertisers. A full advertising account will be implemented in 2024.
Tinkoff announced its entry into the advertising market as an independent participant. This was announced by the commercial director of Tinkoff Benefits, Mansur Yamlikhanov.
The organization will begin selling advertising in b2b2c format. The project is aimed at brands and large advertisers; A full advertising account will be created in 2024.
“The partner will have the opportunity to launch existing cashback mechanisms or promotional codes, as well as outreach campaigns with full analysis, with recommendations from us, with full self-service for document management and other aspects,” Yamlikhanov noted.
Tinkoff calls its competitive advantage the volume and quality of consumer data, as well as the level of technology for working with this data.
Author:
Kirill Bilyk
Source: RB
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