In December 2023, the average price of a smartphone will be approximately 26 thousand -27 thousand rubles. This is between 15% and 20% more than last December. The main reason for the increase is the increase in exchange rates. Vedomosti writes about this referring to the forecasts of Wildberries and the operators Tele2 and Beeline.
The price increase could be much more significant, but the pricing policy of smartphone brands, manufacturers and retailers will be constrained by New Year’s sales: in the context of competition, sellers will prefer to reduce the margin in each smartphone sold, experts noted.
- The share of Chinese smartphones in the Russian market reached 70% in April 2023. Chinese-made products are popular amid a reduction in supplies from Korea’s Samsung and the American Apple; Now the market leaders are the Chinese Xiaomi and Realme.
Author:
Karina Pardaeva
Source: RB
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