According to experts, the average cost of devices in December 2023 will reach 26,000 – 27,000 rubles, which is 15-20% higher than last year.
The main reason for this growth is the increase in exchange rates, as stated by representatives of large distributors and telecom operators.
The price increase will be especially noticeable for flagship models such as the iPhone 15 and new foldable smartphones.
However, prices are expected to drop after the New Year’s rush. This will be due to the emergence of new models at major global technology fairs and the strengthening of the ruble.
As Kharitonov predicts, “If the dollar exchange rate remains stable, prices for 2022 models will begin to decline in the second half of January.”
Source: Ferra
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