Yandex will combine the business of promoting its own food brands in Lavka and Market into one direction, the company said in a statement.
Its development will be carried out by a joint services team. He will be responsible for both the existing brands “Iz Lavki” and “Kstati na Market”, as well as new ones, such as “My Market”.
Under its own brands, Yandex sells prepared products and foods for everyday use. The company develops several brands and works with local partners to produce products, including large manufacturers and representatives of small and medium-sized businesses; In total there are more than 100 members.
Yandex product brands:
- “My Market”: everyday products at affordable prices: for example, groceries, preserves and dairy products.
- “By the way on the market”: snacks and consumer products to buy for future use.
- “From the Shop” will be made up of basic products, prepared food from artisanal producers.
Yandex is also developing a separate line of its own brands in the non-food category. The company produces Tuvio home appliances and electronics, Commo smartphone accessories, Nocord power tools, and Junion children’s products.
Author:
Anastasia Marina
Source: RB
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