Beeline received a majority stake in the Callibri marketing service. According to the Unified State Register of Legal Entities, Vympel-Communications owns 51% of Kolibri LLC.
Callibri is creating cloud services to track advertising performance. The company is developing a lead management platform that deals with marketing analytics.
Previously, 100% of Kolibri belonged to the project’s co-founder Ivan Shkira. According to him, as part of the deal, Beeline also received a stake in the call tracking service Gudok, which was absorbed by Kolibri.
At the end of 2022, the company’s revenue increased by 7.8% compared to 2021, amounting to 136.4 million rubles. Profit increased by 120% and reached 9.2 million rubles.
VimpelCom believes that the service will complement the tools of the operator’s adtech division in terms of analysis and media advertising.
As the operator explained to Forbes, after the agreement, Kolibri will retain its brand, its autonomy and will continue under the direction of the current management.
The parties did not disclose the amount of the transaction. According to Artur Shubaev, CEO of investment bank Advance Capital, the cost of the entire service “taking into account the size” could represent between 0.75 and 1.25 of 2022 revenues, or “approximately between 100 and 150 million rubles, but hardly more.”
Over the past month, Beeline has been involved in at least two projects. As of November 8, Vympel-Communications, through Hive LLC, owns 10% of Restik LLC. Restik offers cloud services for cafes and restaurants.
The same legal entity received 12% on the Kampus corporate training platform.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
