Tinkoff Credit Broker specialists reported that from January to September 2023, Russians applied for the purchase of equipment in installments and POS loans 2.3 times more often than during the same period in 2022.
MTS Bank noted an increase in the number of loan applications by 25% over the same period.
Sber says that in 2021 the total volume of POS loans (issued at points of sale) has more than doubled. The greatest growth compared to 2022 is demonstrated by loans for TVs (145%), smartphones (101%), laptops (87%) and some other categories.
The dynamics of the POS lending market, including for electronics product categories, depends on several additional factors – the dollar exchange rate and the size of the key rate.
However, the trend may soon change. A top manager of a large electronics chain claims that due to an increase in the key rate, the chain has reduced the range of goods available for production in installments by 30%.
In this case, it is not profitable for us to sell electronics through installments, since the consumer does not pay interest, he transfers it to the retailer. Taking into account the increased key rate, the margin for implementing this method becomes minimal.
Reduce the assortment available for production through installment purchases, local stores that do not have a partner or their own financial institution.
— Sber and Kommersant
According to M.Video-Eldorado, the number of electronics loans at their points of sale in 2023 increased by 15.8%.
Next year, “significant growth in the commodity lending market should not be taken into account,” added MTS Bank. [Коммерсантъ]
Source: Iphones RU
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