Tinder’s 2023 retrospective features Taylor Swift and more positivity; see highlights

Tinder shared the most important trends of the singles world of 2023 in “Year in Swipe”. According to the platform, this year has been marked by “a focus on positivity, optimism, and personal growth” by creating connections.

According to Tinder, singles have embraced a “main character energy” in 2023. The pressure of finding the perfect partner is forgotten in favor of enjoying the process of meeting someone and having new experiences that will strengthen their own stories.

The best Tinder trends of 2023

Check out the biggest Tinder trends according to Year in Swipe below.

one. ?? it was the emoji of the year

The “always on” emoji according to Tinder survey?? (featuring arrows on either side and the word “open” in the middle) was the most popular sticker on the network in 2023. The sticker served to inform matches about the possibility of trying new things and exploring new relationships. It even appeared in the bios to give it a more optimistic outlook.

2. CSE made waves in the relationship

Singles in 2023 have adopted more of a CSE (Connections Without Expectations) approach to relationships. Approximately 27% of users aged 18-25 chose the “I like to explore” option from Tinder’s “Relationship Types” function, while 22% were still undecided and chose the “I don’t know yet” option.

3. In search of story

According to Tinder, 2023 has been a year of creating experiences. The platform has seen a “shift towards a more open-minded approach”, with singles embracing the energy of a hero involved in a story. The platform noted that the term “plot” in bios is on the rise, being used 5.5 times more.

4. Consciously “delulu”

If you’re in a relationship where you know you’re being cheated on, is that really a problem? Looks like no for 2023’s singles. The term “delulu” (short for “delusional” or “delusional” in Portuguese) surged in popularity between February and September of this year, increasing 58-fold, mainly in biographies.

5. Time is valuable

Flirting on Tinder has become even more important for users. 51% of young singles interviewed by the platform said they were “open to new ways of fitting dates into their routines” and preferred “quality time”, the Love Language adopted by 50% of the public.

6. Female artists are at the top

While Tinder users’ favorite singer was Taylor Swift, the 4th most popular song was Miley Cyrus’ “Flowers”. Rihanna is also on the list, with her songs getting 52% more coverage after her Super Bowl appearance. Even the popular “All I Want for Christmas” is on the list, growing in popularity by 365% over the holiday.

What’s New in Tinder 2023

This year was marked by new features in the Tinder application. One of the main additions to the service was the “Cupid” function, which allows you to add friends and family to help you find your perfect match.

Another addition of the year was the new premium subscription feature Tinder Select. The paid option offers special benefits not available on other plans, such as the ability to “queue skip” and send pre-match messages up to twice a week.