Megamarket has added an online try-on function for decorative cosmetics.
In the application, all products that can be “tried on” have a label “Online try on”. And the button itself is located on the product page.
In the “virtual mirror” you can go through combinations of foundation, blush, lipstick, eye shadow and mascara. You can also go to examples of other products suggested in the recommendations.
On our market there are cases of individual cosmetic brands that have implemented the online cosmetics try-on function, mainly from the premium segment. We went a little further and launched an online try-on of decorative cosmetics for almost all products presented at our opportunities – for now these will be products intended for one area – such as lipstick, blush and eye shadow, foundation, mascara.
We will soon add online try-on for 6,000 SKUs and 35 brands. In the future, we will add a more complex function to implement online try-on of decorative cosmetics.
— Director of Digital Technologies Sergey Zemlyansky
The feature is currently available to some users, but it will be available to everyone in the near future. The service does not collect biometrics.
Source: Iphones RU
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
