According to insider information, Google’s AI capabilities, particularly in the area of ​​ad creation and campaign optimization, have already begun automating tasks traditionally performed by employees.

Announced in May, the “new era of AI-powered advertising” introduced features such as generative AI tools that can crawl websites to generate keywords, headlines and other ad assets. In particular, Google’s Maximum Performance (PMax) tool was developed through generative AI, allowing custom creatives to be built and scaled with minimal human intervention.

While the shift to AI-powered advertising promises efficiency and higher profits, it is raising concerns about layoffs in Google’s 30,000-strong advertising division. While about 13,500 employees were in sales-related positions a year ago, the upcoming restructuring could lead to significant changes.

Source: Ferra

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