The Ministry of Industry and Trade plans to oblige large chains of electronics stores to “dedicate a shelf” to Russian equipment.
According to Kommersant sources, large marketplaces are already beginning to enter into agreements with domestic electronics manufacturers to place their goods on the sites. Insiders do not keep track of the fact that the authorities are even introducing a mandatory minimum placement in online and offline electronics from the Russian Federation.
United Russia deputies developed a bill on the “Russian regiment” back in May 2023. The Ministry of Industry and Trade, in his opinion, should determine the names of Russian goods and their required share in the assortment of retailers.
In addition, this law includes an addition: marketplaces in search results must give preference to preferred or Belarusian goods in the first 50 lines. Then we were talking about household chemicals, cosmetics and so on.
A representative of the Association of Trading Companies and Manufacturers of Electrical and Computer Equipment, Anton Guskov, said that Russian goods are already in demand. Therefore, there is no need for conventional regulation.
Fplus states “the idea of creating a unified dimensional system for supporting Russian brands; domestic manufacturers are ready to fill the need for consumer electronics in many segments.”
The current version of the cryptocurrency is primarily an attempt to activate search results, which the online store consistently requests from customers, and this is a significant negative factor for the marketplace.
If a client wants to buy an iPhone, and the first 50 search results are offered not what is specified in the request, but what will comply with legal requirements, the client will simply leave the site.
— President of the Association of Internet Trade Companies Artem Sokolov
The head of AKIT believes that market participants need to be given the opportunity to choose the best ways to promote, and not damage marketing and advertising business models. Among the possible methods, he named the creation of a special section and filtering of goods in the country of origin. [Коммерсантъ]
Source: Iphones RU
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