The authorities intend to introduce a mandatory minimum range of Russian electronics in online and offline stores. Specific product groups have not yet been determined. Kommersant writes about this based on sources.
Market participants assumed that these would mainly be large household appliances. Offline retailers aren’t worried about this idea; According to experts, it is mainly the markets that may be harmed.
Fplus supports “the idea of creating a unified system of measures to support Russian brands; local manufacturers are ready to meet the need for consumer electronics in many segments.” However, its competitiveness is still lower than that of China, so cashback programs, co-financing of marketing costs and other measures are needed.
Earlier, United Russia deputy Tatyana Butskaya prepared a new version of the bill on the “Russian regiment”, which is being developed with the support of the Ministry of Industry and Trade.
Markets will have to create a “Russian shelf”, which will display the first 50 names of local products in search results. The definition of domestic will include those that are manufactured in Russia, while factory owners must be Russian or Belarusian, and product brands must belong to citizens of the Russian Federation.
According to the author’s plan, the new rules should come into force on March 1, 2024.
Author:
Karina Pardaeva
Source: RB
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