In 2023, Russians ordered goods from abroad through CDEK. They bought 3.5 times more than the previous year. Most often: clothing and footwear, health products, electronic products and perfumes. CDEK.Shopping analysts reached these conclusions, RB.RU learned about the results of the study.
Men preferred clothing and accessories from brands such as Uniqlo, Nike, Asos H&M, women preferred Massimo Dutti, Uniqlo, Zara, Michael Kors, etc.
Perfume shelves in Russia have become significantly empty and at the same time prices have increased, making Russians more likely to order fragrances from abroad. Women mainly bought perfumes from the brands Chanel, Lacoste and Lancome, men – Chanel, Hugo Boss, Tom Ford.
They also began to order equipment from abroad more frequently than before. This is due to the large number of new products for 2023 that are not presented in Russia and the favorable prices of models from other countries. The two most popular categories are smartphones and laptops. Among smartphones, Apple, Samsung and Xiaomi were popular; between laptops, Apple, Xiaomi and Asus.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
