How were the January holidays on VKontakte? 2 billion views per day in VK clips, 7.5 million calls

VKontakte reported that during the January holidays, users more often watched videos, chatted, made new acquaintances, sent video messages, gifts and donations.

The active audience of the social network during this period doubled compared to the beginning of 2023. The social network shared interesting statistics collected for the holiday:

• Thanks to the “Holidays together” mark, 382 thousand couples were formed in VK dating.

• 2 billion unique views per day in VK clips (the record was set on January 3)

• the number of published videos increased by 41% on December 31, 2023 compared to the date of 2022.

• in VK Video, the total time for watching videos has increased by 40% (from the beginning of 2023); Most often they chose humorous shows: “VK under a fur coat 2” and the new episode “What happened next?”

• the most viral video was a video of a gecko fighting with centipedes – 19 million views

• during the holidays, the number of video messages increased by 53%, to 39 million.

• in VK calls, 5 million people called friends and relatives 7.5 million times (11% more than the week before)

• 500 thousand new vmoji are used during the holidays, now 10.5 million people have them

• on holidays, users were given gifts 21 times more often than the week before – the most popular gifts: green dragon, angel and New Year’s glass ball

• leaders in sending gifts: Moscow, St. Petersburg, Nizhny Novgorod, Chelyabinsk and Samara

Finally, the company reports that users completed 50% more workouts during the January holidays than a year earlier. Moreover, the first lesson was held in Yekaterinburg at 00:02 on January 1.