Titan OS: Google TV competition created in Spain, which will be available for Philips TVs

Android TV has competition; new operating system called Titan OS, developed by a company of the same name from Barcelona (Spain), which seeks to gain a foothold in the market by inviting those manufacturers who have smart TVs, but do not have their own operating systems, to rely on its interface. In fact, the startup has already signed a partnership with TP Vision, a subsidiary of brands like Philips and AOC, to bring this new operating system to millions of TVs.

Specifically, Titan OS is a company founded by experts in the entertainment and communications industry.It has investments from companies such as Disney, Roku, Rakuten TV and KKR.. The firm is involved in software development and, in particular, the development of an operating system, which, according to the company itself, stands out because it “offers a personalized user experience and simplifies content discovery.”

New operating system It is compatible with major streaming platforms., such as Disney+, Netflix, Prime Video, YouTube, Pluto TV and Danz and others. And while we don’t know many details about it, other than the image, the interface is very similar to what Google offers in its TV operating system, including a home page where you can see the latest apps. Each will also display a screen with recommended content or content related to what the user saw.

Titan OS coming to Philips TVs

The company has confirmed that Titan OS It will be the operating system for millions of Philips TVs. as part of cooperation with TP Vision. At the moment, they only clarified that the new platform will be deployed on compatible models during 2024 in both Europe and Latin America. As such, Philips TVs will no longer have Saphi, the Linux-based operating system.

For his part, Jostas Vouzas, CEO of TP Vision Europe and Latin America, details that the implementation of Titan OS will allow them to realize “native customization and product integration” and that users will benefit by “having easy access to both global premium services” class, and expand and simplify your access to more local content.”

Titan OS also launched advertising platform for Smart TV, which will allow advertisers to promote their content in different sections. However, Titan OS staff confirm that they comply with local privacy and data protection regulations.