TikTok is moving away from its traditional format to be more like YouTube.

TIK Tak It literally offers an important change in its format. The video platform, characterized by short, vertical posts, is now encouraging its creators to create horizontal videos. How? I promise more views.

The ByteDance-owned social network is showing several users a notification called “Improved video viewing.” In the message, the platform explains that Those who post videos horizontally and longer than a minute will receive “improved views.”.

The views booster will work 72 hours after the video is published. Certain conditions apply: the user must be registered for more than three months, the content must not be political and must be 100% original material. For example, TikTok does not recommend famous dubs or lip sync. Product advertising is also not eligible for this program.

The proposal for videos longer than one minute comes after it was revealed that the app was testing extending the length of posts. Initially, you could only upload 15-second clips, but TikTok is gradually expanding the limit. At first it was one minute, then three, and last year he tried a 20-minute video for the first time.

Last week, several users said that the company Now I was testing the ability to download 30-minute videos. The new feature was made available to some people in beta versions of the iOS and Android apps.

TikTok is changing to compete with YouTube

In December 2022, TikTok began implementing a button that now allows videos to be rotated so they can be viewed horizontally. Videos continue to be displayed vertically by default, but there is now an option to view them in “full screen mode.”

This is quite paradoxical. TikTok is trying to replicate the more traditional horizontal video format, while platforms like YouTube and Instagram have been trying to copy them for years, focusing on short and vertical posts.

YouTube launched its short videos in 2021, a section that allows you to upload vertical videos with a maximum length of 60 seconds. Creators can even use filters in the best TikTok style. Google Portal has also launched new monetization programs to encourage its creators to try them out.

Instagram has also started making its first changes for 2021. His version is coils, which until today had a duration limit of 90 seconds. In addition to filters, the Meta social network also copied, for example, the TikTok template function or the remix another user’s video.

TikTok’s impressive evolution has amazed even the most skeptical people, according to a Statista report published this month. The web analytics firm highlights that over the past two years the platform has become one of the largest social networks in the world. In 2022 already It had 814.5 million active users.. In addition, its turnover that year was more than $9 billion. Meanwhile, the number of monthly active users is estimated to reach 1049 million by 2025.