The operating partner of XWAY markets has opened a free A/B testing function for all sellers of its service to manage the promotion on Wildberries XWAY ADV. The tool does not require paid subscriptions or complex integrations. Additionally, the ability to test multiple options simultaneously reduces both overall testing time and promotion costs.
In 2024, there are thousands of Wildberries sellers and the market catalog contains many very similar products. The task of any seller is to draw the buyer’s attention to his products, and a correctly taken photo of the product plays a key role: when it is attractive, the buyer clicks on the card and places an order.
But how do you know which photo will attract audiences and generate orders? The first option is to try and compare numbers. Often, simply adding a flag of the manufacturing company or, say, a frame of flowers to a gift card for March 8, increases traffic several times and reduces advertising costs several times.
Markets operating partner XWAY has opened a free A/B testing feature for everyone on its service to manage promotion on Wildberries XWAY ADV. The tool is now available to any seller and requires no paid subscriptions, complex integrations, or additional labor costs. Additionally, the ability to test multiple options simultaneously reduces both overall testing time and promotion costs.
The average result for sellers who have already used the new tool is an increase in CTR percentage by two to five times. With a lot of Wildberries traffic, an increase in CTR of even a tenth of a percent can already significantly increase sales. And with the proper selection of photographs, savings on advertising reach 70% of the budget.
To start using the free XWAY tool, you need:
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Follow the link and register for the XWAY ADV service.
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Upload one or more photos.
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Determine the test budget.
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Run the test.
The system itself will change the main photo of the product when the required number of views is reached. When the test is complete, the photo that is determined to be the best will automatically be set as the main one.
Author:
Irina Pecherskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
