Apple Vision Pro officially launched in the United States today (02)

Apple officially started selling Vision Pro this Friday (02). The mixed reality headset is currently only available in limited stock in the US

People interested in purchasing the headset can attend a demonstration for up to 25 minutes before making their purchase. In addition, consumers who pre-purchased the model will be able to receive the device starting today.

Apple Vision Pro pricing starts at $3,499; In the cheapest version of the device, with 256 GB of internal storage, it costs about R$ 17,100 in direct currency conversion.

Model also available There are 512GB versions ($3,699) as well as 1TB versions ($3,899). The company also offers AppleCare+ insurance, which covers two years for an additional $499.

Apple also sells custom-made prescription lenses made by Zeiss separately for $149. There is no estimate that the device will be sold in markets outside North America.

First purchase of Apple Vision Pro

Apple has not yet shared official figures, but analysts think the brand sold approximately 180,000 headphones in pre-sale. This figure is low by the brand’s standards but would be in line with expectations for a product and still niche technology that is considered expensive.

Early reviews from US journalists and influencers who received the Vision Pro early are full of praise. Earphones It is considered a truly immersive experience across multiple domainssuch as entertainment and productivity

However, the device was also subject to some criticism. For example, the mandatory external battery is heavy and short-lived. Additionally, the video calling app, which creates a virtual avatar based on the user’s face, is considered limited and visually inappropriate.

Finally, it is notable that popular streaming platforms such as Netflix were absent at launch.

In other news, the brand announced 600 new apps and games designed for Vision Pro glasses this week, with more launches planned in the near future.