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The future of Nova Launcher is foggy: developers sell the application to an advertising company

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Throughout the existence of Android, there are certain apps that have accompanied generations of Google operating system enthusiasts, one of them being Nova Launcher. This launcher or rather launcher is one of the most complete and with a lot of possibilities in terms of customization, features and settings.

For many people, this application may mean nothing, but for many others, it is, so to speak, one of the pillars of Android phones. Currently, customization layers are working correctly, and some even offer interesting options..

This wasn’t always the case, and both in the early days of Android and a couple of years ago, these levels of customization provided poor performance even on the home screen. The answer and solution was to turn to custom launchers like Nova Launcher which offered superior performance.

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What happens is that this better performance, and therefore experience, came with the ability to customize both the home screen and the app drawer. This theme isn’t just something aesthetic, like being able to use different icons or changing the app’s grid..

Gestures can also be added that enhance the use of the device, allowing you to pull down the notification shade, turn off the screen with a double tap, or access various menus by simply swiping your finger across the home screen. Come on, the possibilities were endless and only the imagination of the users acted as the limit.

Now what happened is that Nova Launcher sold to analytics and advertising company Branch.. Being a company of this style, all the alarms went off because the users using the extension fear the worst. In fact, many people believe that this is the end of one of the best apps ever made for Android.

What was the reason for selling Nova Launcher to Branch? Almost impossible to monetize and maintain the application. The creator of the app himself explained that making the app profitable has always been very difficult, because in order to get it, you only had to pay once.

As Nova Launcher explains in a statement, the app will be making changes aimed at monetization, one of which will be the study and analysis of user behavior within the application. It’s only in the future that there are answers about Nova Launcher’s path, but the truth is that this could be the end of this app as we know it..

Source: Computer Hoy

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I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.

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