Emerging topics*:
In December, the application was downloaded by 12 million App Store users and 16 million Google Play users, ranking 4th and 8th respectively. This increase is likely due to Meta*’s promotional efforts, including displaying viral Threads* posts on Facebook*.
The estimated user base is currently 160 million, with the number of active users likely increasing from the last reported figure of 100 million.
X (main competitor) is falling behind: The former Twitter app, now known as X, is struggling after a rebrand. It was downloaded just 8.5 million times in December, lagging far behind other social apps.
*Belongs to Meta, who is recognized as an extremist and banned in the Russian Federation
Source: Ferra
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