Sales of smart home products in Russia grew by 90% over the year

MegaFon conducted a study of the smart home market in Russia.

According to the data received, the demand for such goods in the retail chains of MegaFon and Yota increased by 90%. The most popular were smart sockets and temperature and humidity sensors (+52% and +88% of sales in natural terms).

Demand for smart home control centers grew by 35%, and for lamps and luminaires by 14%. Interest in smart devices, such as motion, leak and smoke sensors, has also grown.

One of the most active growing groups is smart speakers. Their sales in 2023 increased by 2.3 times. Russians also began to more often buy smart household appliances with voice control through a speaker or in an application on a smartphone. In particular, the number of purchases of smart kettles increased by 34% per year.

We see that in Russia there is a steadily growing interest in the smart home, of which the smart speaker has become a client. According to polls, she is already among the most desired gifts for the President’s holiday with a new smartphone and smart watch. In 2023, the demand for smart speakers was spurred by both the expansion of their range and various promotional activities of manufacturers.

— MegaFon Sales Director David Borzilov

It is noted that the most active buyers of smart home products are residents of Moscow and the Moscow region, St. Petersburg, Nizhny Novgorod region, Krasnoyarsk region and Novosibirsk region. And in the capital, demand increased 1.5 times.