How did Stanley cup technology come to Brazil?

Thermal cups have become extremely popular and Stanley’s arrival in Brazil has only helped expand this market. Whether you want to keep a drink hot or cold, it is a fact that you will find a model that suits you and fits your budget.

Despite, What is the story behind the Stanley cup, its creation and arrival in Brazil? These are exactly the issues we will talk about in the following lines. To follow!

What is the history of the Stanley brand?

Stanley brand It has more than a century of history, with its origins dating back to 1913. Engineer William Stanley Jr. was there too. created a vacuum insulated thermos made entirely of steelA product that will be the first of the famous company.

An interesting fact is that this initiative was the last big idea he implemented, as he passed away on May 16, 1916. However, improvements and increases in the product continued in the following years; The main one took place between 1930 and 1930. 1940.

During these two decades, the company’s products began to feature a stainless steel finish. This helped to further popularize products that were already part of the daily life of many people in various parts of the world at that time.

Additionally, the Stanley brand has become prominent in recent years due to the approach Sustainability and social responsibility. Committed to reducing environmental impact, the company has implemented sustainable production practices and environmental protection initiatives in its processes.

When did Stanley come to Brazil?

We’ve talked generally about Stanley’s past, but now it’s time to focus on Brazil. This way, The first products of the brand arrived in 2014, thanks to the PMI companysomething that happens without much fanfare.

The brand’s products first arrived in our southern country in thermos bottles. Since it is a region that consumes a lot of hot drinks, especially chimarrão, Stanley products have won the appreciation of a distinguished audience in this region.

In fact, it was thanks to this embrace of the “southerners” that Stanley’s history in Brazil developed more rapidly. For example, with the launch of the Mate series, the brand began to offer more diverse products in its catalog, including a calabash, 2 pump options for mate and a thermos bottle for filling the drink hot or cold.

Despite everything, The brand’s explosion here started in 2020, thanks to the work of influencers on social media. To give you an idea, four years ago Google searches for Stanley and his items were almost non-existent. However, this scenario changed drastically in December 2021 and a “legion” of followers was formed.

“We call our consumers the ‘legion’ because they advocate for the brand so proactively. Today, 60% of people who buy the brand from our online store are consumers who have already purchased our product at some point,” explained Andréa Martins. PMI Worldwide’s head of Latin America and EMEA (Europe, Middle East and Africa) has been appointed to UOL.

Who produces Stanley in Brazil?

In 2014, PMI acquired a family business called Aladdin. After this acquisition, the company began to gain more power in representing the Stanley Cup brand in Brazil and began its successful journey in our country.

To promote the Stanley brand here, PMI has adopted various strategies. In addition to its investment in said social networks, the company acted as an event sponsor and even partnered with singer Luan Santana, helping the brand become more popular there.

On the other hand, there are also negative aspects of being the center of attention: piracy. Many people have probably found websites with fake links offering Stanley products, but PMI is investing heavily in removing these pages.

“We invest between R$4 and R5 million a year in anti-piracy initiatives in order to compete fairly. This is sad, but at the end of the day it is our responsibility to the consumer,” the PMI executive told UOL.

Why was the Stanley Cup famous?

The Stanley cup became famous for its quality and ability to maintain the temperature of drinks for long periods of time, in some cases for up to four hours.

Besides, The reputation of the Stanley brand has been crucial to the enduring popularity of the mugs. The products also feature a classic and attractive design that combines functionality with style and attracts the attention of consumers worldwide.

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