MTS announced the start of eSIM sales directly on Telegram. Users can choose not only the price, but also a beautiful room.
The purchasing process takes no more than 5 minutes. Everything happens through a special bot. After confirming the identity via MTS ID, the user will be able to activate the eSIM on their device via a QR code.
Last year, we made it possible for customers to order a SIM card for their very popular messenger. The service has aroused interest among users; now through the bot you can get a number without visiting the store and delivery. 56% of Russians on Telegram already use chatbots; for them, this is a simple and fast way to buy an eSIM and immediately get in touch.
From a technological point of view, Telegram allows you to provide a comfortable user experience without being tied to sessions, and, as a result, reduce the level of vulnerability to fraud.
— First Vice President for telecommunications business of MTS Inessa Galaktionova
According to MTS Big Data, eSIMs are most often purchased by young people aged 24–35 years. They account for 27% of sales, and teens account for 22%. 70% of virtual SIM card users are men.
58% of devices with eSIM are Apple gadgets (the most popular smartphone with eSIM was the iPhone 11). And 16% of eSIM devices are payment terminals.
Source: Iphones RU
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
