How do influencers make money from betting sites?

It is common to find influencers promoting betting sites, whether on YouTube or social media. As these types of advertisements increase day by day, the question that comes to mind is: How much do they earn by doing this type of advertising?

In the following lines, we will talk about the earnings of influencers who promote this type of service, as well as other issues related to betting. Check out!

Billionaire market: how does the disclosure of bets work?

The betting market earns billions of dollars a year, especially with statements made on the internet. However, you need to be careful about advertisements that are false and cause the user to lose money.

The clue here is: Do you want to place a bet? Carefully choose the betting company you want to invest in. For example, sports games are launched in Brazil and therefore have laws behind them that guarantee user rights.

Ultimately, knowing where you inject money is one way to optimize your earnings. You cannot bet on the first website promoted by a famous influencer; In some cases, advertisements can even be manipulated by them and the company responsible.

How much does an influencer charge per betting post?

Before talking about numbers, it is important to emphasize this. The amount earned for making any type of disclosure depends on a number of factors. When talking about the commission of this type of work, the number of followers is also important, as well as the channel on which the post, photo or video will be published.

In recent interviews, two influencers revealed the amounts offered to advertise gambling. One of them is Letícia Fonseca, who has more than 660 thousand followers on Instagram. She explained this data in a conversation published on the Glamor website.

He said in the chat that he had already received an offer with the following values:

• R$20,000 to create a story that promotes gambling;
• R$ 50,000 for posting a photo on the feed;
• R$ 30,000 to pin the same image on your profile.

He also mentioned this Videos published by influencers are manipulated, because the celebrity doesn’t actually test his luck in the game.

“When you see an influencer making money from these games of chance, in reality it is a ready-made video of them pretending to play, when in reality the video is already ready-made,” Letícia commented on the Glamor website. .

Camilla de Lucas, who has more than 9 million followers on Instagram, also talked about the issue to Portal Correio. He confirms the values ​​that Letícia mentioned and says: These companies typically sign creators with between 100,000 and 800,000 followers. In this way, they use the credibility of these influencers to attract more bettors.

“Betting houses choose big influencers to bring interest to this game. People have the numbers and some credibility to convince their followers that this is a serious game and will pay off,” commented Letícia. However, this payment does not always occur.

Understand the controversy surrounding gambling and influencers

The issue regarding influencers working to promote gambling grew stronger in December 2023. On the 17th of the month in question, Globo’s Fantástico published a report condemning fraud related to the Blaze platform and “Jogo de Aviãozinho”.

In the Blaze case, São Paulo police launched an investigation after the company reported that it had not paid higher premiums. On this occasion, suspicion was that the platform was involved in fraudIt led to the blocking of R$101 million and the removal of the website.

One of the biggest challenges with such actions is that most of these companies are not based in Brazil. For example, Blaze’s head office is located in Curaçao, a country with no gambling ban.

Is sports betting legal in terms of advertising?

The sports betting segment is relatively new in Brazil, many companies operating in this sector began to gain strength here during the pandemic period. AND, at least they are legal as far as operations are concerned and is based on a permit issued in 2018.

If we talk specifically about sports betting, law 13.756 establishes some rules, known as fixed odds, based on the results of sports themes. One of these is, for example, that the company’s headquarters are in other countries and there are no fixed sales points there.

Many of these companies became known for operating as sponsors of major national clubs. For example, in an article published in Estadão in May 223, it was mentioned that these companies had invested approximately R$ 3.5 billion in this modality.

However, it is necessary to understand the difference between Betting and Gambling applications. Betting is about betting that involves skills or in-depth analysis of wins or losses, as in sports betting.

Already Gambling is all about games of chance, which are prohibited in the country. Therefore, the famous “Tigrinho” and “Aviãozinho” are not considered legal in Brazil, as they essentially depend on luck when betting.

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