Tinder moves to encourage pet adoption; check out

Tinder announced this Friday (23) that it has partnered with Instituto Caramelo, a reference for animal adoption in Brazil, and will introduce the organization to users of the dating app. The aim of the campaign is to encourage pet adoption..

Relationship platform users who interacted with the NGO’s profile by March 19 Will be able to meet dogs waiting to be adopted. Founded in 2015, the organization works to rescue injured or at-risk animals and ensure their recovery.

Instituto Caramelo also offers treatments at its veterinary hospitalThere is a 24-hour surgery center, physiotherapy center and psychological treatment training. The organization also provides assistance to pets of low-income owners.

According to Tinder, the campaign was motivated by the fact that “Dog” is one of the 10 most popular interests among people worldwide who use the service in search of a romantic partner. Additionally, recent research has shown that: 60% of users say they are more likely to match profiles with photos of dogs.

“A Visit to Caramelo”

The partnership between Tinder and Instituto Caramelo also includes the introduction of the “Caramelo Visita” series, which can be seen on the organization’s Instagram profile. In sections, The NGO goes to the homes of pet owners to show how their relationships with furry animals are going..

In the premiere section (see below), it is possible to follow: The story of a couple who met on a dating app10 months after the Tinder match, the marriage proposal comes. They were passionate about dogs, had lost one of their pets, and were reluctant to adopt another.

However The couple couldn’t help but find Bentinho on the institution’s social media and decided to change his mind. It was love at first sight and now he is the newest member of the family.