Almost 80% of companies will raise the prices of their goods and services in 2024. On average, they will increase by between 10% and 25%. Forbes writes about this based on a study by Aktion Finance.
The company’s experts attribute the trend to the increase in inflation and business costs for logistics, purchasing of raw materials, salaries, rents, etc.
This year, 41% of companies plan to increase sales by entering new segments of their market, one in three plans to invest more in marketing and advertising, 35% have decided to review their sales channels, 30% dream of opening a new line of business. .
Many business owners also intend to expand the geography of their work over the next year. About 60% intend to cover new cities in Russia, one in five are considering new countries, including China, India and African states.
The study was carried out among 516 financial directors and senior managers of companies with an annual turnover of 1 billion to more than 100 billion rubles from the sectors of wholesale and retail trade, energy, light industry and other sectors. The survey was conducted in February 2024.
Author:
Karina Pardaeva
Source: RB
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