In January 2024, Apple took second place in online smartphone sales in Russia, said a news source at a partner company of several electronics manufacturers.
The iPhone accounts for 14% of the market, with online iPhone sales in the country up nearly 60% over the year. The Chinese brand Tecno shares a similar indicator with the Cupertino brand in second position. The championship remains with Realme with 19% of the market.
Pavel Rabotenko, head of the procurement group at Telecom Mobile Citilink, said that in January 2024, the popularity of the iPhone grew year-on-year.
Last month, Apple’s smartphones became the strongest device innovation in the category based on order volume. Sales in January 2024 increased by 71% and by 58% in January 2023. Apple still remains the market leader, as it has its customers who strive to update their devices year after year.
— Pavel Rabotenko
Among the main reasons for the continued interest is the commitment and habit of users to support the iOS system and the Apple ecosystem. All user data belongs to one ecosystem, and he is forced to change devices in it. Thanks to deliveries under the parallel import scheme, the buyer does not experience problems with access to the manufacturer’s new products.
— Head of the Apple department at diHouse Lyubov Morozova
Experts are confident that Apple’s share will remain, despite the company’s partial withdrawal from Russia.
According to MTS data for the Russian market as a whole (online and offline), Apple now ranks fifth, and its share in natural terms is 10%. And these are just statistics on non-counterfeit goods. [Известия]
Source: Iphones RU
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